Monday, February 22, 2010
essence of the brand," comments Jodi.
Jodi created the label MINT in 1999 as a way to bring together her passion and curiosity of art, design and global culture. Re-named MINT Jodi Arnold in 2007, Jodi refined her design aesthetic by focusing on idiosyncratic fabric combinations, hand-embroidered treatments and the use of unique prints. After 10 years in the industry, the company has completed a re-branding that
touches every aspect of the business. "Contemporary fashion has become muddled with too much product and not enough focus, often overwhelming the consumer. We have re-branded MINT Jodi Arnold as Jodi Arnold to signal that we are getting closer to our core customer, to become more than customer friendly but actually customer-centric."
"At the end of the day, I just want to create clothes that have a soul... an authenticity." - Jodi Arnold
Monday, February 8, 2010
Fashion Group International of
Members and guests also enjoyed delicious food provided by Shorty's Texas Catering. For more information about the Duxiana bed and store, log on to www.duxiana.com. For catering needs contact www.shortystexascatering.com.